Are You In An Avoidance Loop?
A client once told me,
"I know I'm qualified. I know I have something powerful to share and offer. Why do I keep avoiding promoting my services and my brand?"
She had multiple degrees and credentials.
She was a lecturer at a university and developed frameworks that were now being used in programs around the world.
Her Google Drive was filled with detailed strategic plans and documents that she created over the many years she'd been preparing to launch her consultancy publicly.
The problem was, when it came time to actually promote herself and sell her consulting services, she instead found herself:
creating yet another strategic plan document,
refining her frameworks, and
developing a user research plan to gather more data.
After years of planning but no action, she knew she was in an avoidance loop. 🔁
The Shield ⚔️🛡️
What we uncovered together was that her intelligence wasn’t ever the issue. She didn’t lack knowledge, skills, ideas, or preparation. In fact, she had more than enough.
But instead of applying her genius and sharing it visibly with actual ideal clients, she was using her skills to build a shield to avoid being seen.
Every new market research project became a way to delay putting herself out there.
Every elaborate plan became a protective wall between her and the risk of visibility.
Her brilliance was protecting her from rejection, judgment, or failure, but also keeping her invisible.
In other words, her mind was overworking to keep her “safe” from being exposed, instead of allowing her brilliance to be seen.
Parts of her were deeply confident, ready to shine.
But other parts feared visibility, feared being dismissed or dishonored, so they kept her safe in the endless loop of “just one more plan"…which led her to feel a deep sense of dissatisfaction and frustration.
Especially because she was so ready to stop relying on her soul-sucking 9-5 job to support her life.
Breakthrough 🌅
➡️ The breakthrough came when she stopped punishing and shaming those protective parts and started listening to them with compassion.
She realized that protective part was actually protecting a younger version of herself as a child when she felt other'ed and not good enough.
When she recognized this pattern, everything shifted.
She began inviting her radiant self (the calm, present, magnetic part of her) to take a more active role in her business and take the lead.
Through our work together, she saw more clearly the different parts of her at play, was able to create more harmony among her parts, with less shaming and forcing.
From that place of embodied confidence and clarity, she was able to turn up the volume of her strategic brain, remember her unique zone of genius, and access and EMBODY that felt sense of conviction in her bones.
She was able to:
finally launch her consultancy,
position her offering with clarity,
share her frameworks publicly,
book dream clients and attract paid speaking opportunities,
share her unique thought leadership with confidence,
create a financially viable business that allowed her to quit her 9-5.
She allowed herself to truly embody and articulate her unique genius and be seen in her brilliance, unapologetically.
It's Not an Either/Or
Here’s the thing:
You don't need to suddenly wing it and do zero planning or thinking, and just take bold action.
You can still be strategic and intentional, AND know when it's time to take action. And actually follow through.
You just need to know how to tell the difference between preparation from avoidance, and analysis from fear.
From there, you can start using your highest level skillset to build your personal brand instead of hiding behind your capabilities.
If you’re ready to build your business from your zone of genius, and finally move past “just one more draft” or “one more plan,” that’s what we work on in 1:1 Somatic Business Coaching.
➡️ Book Your Free 1:1 Clarity Call Session Today
On our call, we’ll:
Pinpoint what’s keeping you stuck
Create a custom action plan for your business and your nervous system
Unlock your next breakthrough to finally move forward with clarity, momentum, and peace
Through 1:1 Somatic Business Coaching, we combine business strategy with nervous system support so you can grow peacefully and profitably.
My clients have:
Built 6-figure & multi-6-figure businesses peacefully
Taken action on dreams they’ve been sitting on for years
Stepped more boldly into their voice and creative expression with less doubt and diluting, showing up as their integrated, real, playful, confident, potent self
Booked paid speaking gigs, built brands, launched workshops, retreats, studios, and consultancies
Made more money while resting more, being present with family, enjoying life
Become 9-5 optional, having the ability to comfortably leave corporate if they wanted to
Sold high ticket offerings with confidence and booked dream clients with ease
Finally felt actually proud of themselves
Navigated pivots with clarity and felt a clearer sense of conviction on their life & career direction
Let's build a peaceful, profitable business that reflects who you are.
Rooting for you,
Eunice
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Hi 👋🏼 I'm Eunice (she/her).
I’m a Somatic Business Coach for visionary daughters of immigrants, entrepreneurs, and creatives. I help you embody your brilliance, shine unapologetically, and create a thriving business and life you love, without burning out. ❤️🔥
Learn more about me & my 1:1 coaching.
Curious about what it could look like for you? ➡️ Book a Free 1:1 Clarity Call.
